GO WHOLESALE – The food wholesale center always fresh-forward for food professionals, operated by Central Food Wholesale Ltd. under Central Retail – continues to empower small business owners across all dimensions. The company has recently signed a memorandum of understanding (MOU) with the Thai Credit Guarantee Corporation (TCG) to provide comprehensive support for small and medium-sized enterprises (SMEs) – encompassing business health checks, practical knowledge of finance, accounting, and business management, opportunities to access financing from financial institutions, and expanded sales channels. The partnership will also open up new opportunities through the “Community Market for Local People” initiative, equipping entrepreneurs with holistic business knowledge, ranging from cost management to capital accessibility.
Mr. Ricardo Boarotto, Chief Executive Officer of Central Food Wholesale, stated that amidst intensifying market competition—particularly in the food sector—effective ingredient cost management remains a critical priority that directly impacts profitability. According to Kasikorn Research Center, raw ingredient expenses can account for up to 40–50% of total operating costs for street food operators, who simultaneously face constraints in adjusting retail prices. With many entrepreneurs navigating high operational overhead and an uneven recovery in consumer purchasing power, the ability to select menu-appropriate ingredients, optimize purchase volumes, and maximize value for money is just as vital as securing financing.
Given these constraints, the partnership between GO WHOLESALE and TCG is designed to extend beyond traditional financial support. The initiative begins by helping entrepreneurs “understand their business status” through comprehensive financial and accounting health checks, before empowering them with business management knowledge, credit-readiness preparation, and new trade opportunities. Tailored specifically for SMEs—particularly restaurants and ‘Shohuay’ traditional grocery stores—the program helps business owners identify their strengths, pinpoint areas for improvement, and evaluate their financial readiness, enabling them to leverage these insights for more targeted planning and problem-solving.
Under this partnership framework, GO WHOLESALE will leverage its extensive experience working alongside food business operators and small retailers to deliver practical, actionable knowledge tied to real-world business operations. Key topics include selecting ingredient types and formats suited to specific menus, inventory management, emerging product trends, new offerings, and value-added services that provide greater choice for entrepreneurs.
At the same time, GO WHOLESALE is opening its locations as spaces for learning and commercial growth through practical workshops and the ‘Community Market for Local People’ initiative. SMEs are invited to sell their products in front of participating branches free of charge—enabling them to reach new customer bases and build networks with fellow entrepreneurs and business partners. This underscores a commitment that extends beyond knowledge-sharing, actively converting practical insights into tangible business opportunities.
Meanwhile, TCG will provide comprehensive information and advisory services on accessing capital, alongside credit guarantee support guided by its signature “TCG Ready to Guarantee, Ready to Help” concept. This support aims to enhance SMEs’ overall readiness—specifically regarding financing accessibility—by simultaneously bolstering “business management knowledge” and unlocking “access to capital opportunities.”
A key initiative under this partnership is “Empowering SMEs: Strengthening Restaurants and ‘Shohuay’ Stores Through Financial Literacy, Credit Access, and Business Liquidity.” The program provides comprehensive guidance—ranging from understanding a business’s financial status, conducting financial and accounting health checks, and preparing loan applications, to recognizing the importance of credit profiles and navigating credit guarantees. This enables SMEs to evaluate their readiness and identify solutions at an early stage before expanding operations or securing additional financing.
“For food business operators, ingredients go hand in hand with every dish served. Beyond what appears on the plate, ingredients directly impact customer-perceived quality, operating costs, and opportunities for business differentiation. At GO WHOLESALE, we focus on translating our raw ingredient expertise into practical knowledge that entrepreneurs can immediately apply—from selecting products tailored to specific menus and target customers, to optimizing procurement aligned with daily operations. This partnership with TCG creates a valuable platform for us to share our insights and experience, empowering SMEs to make well-informed business plans and gain clear foresight into their growth opportunities.”
Following the MOU signing, GO WHOLESALE and TCG will continue to roll out their joint ‘Financial Health Check and Community Market for Local People’ activities—launching at GO WHOLESALE Srinakarin branch in October before expanding to Charoen Rat and Ramkhamhaeng branches in November. These events will provide more SMEs with direct access to practical business knowledge, readiness assessments, and retail space to unlock new sales opportunities.
This partnership marks another significant milestone for GO WHOLESALE as it evolves beyond a “Food Wholesale Center for Food Professionals” into a trusted “Business Partner and Knowledge Hub for Entrepreneurs.” It equips SMEs with readiness across knowledge, business management, and commercial opportunities, paired with TCG’s financial expertise and capital access—empowering entrepreneurs to identify operational challenges, plan strategically, and build stronger, more resilient businesses.
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TAG : 0 0 Google +0 Write Fri 23 Oct 2026 03:34:59 (PM) See 1679633 Times
